
With the Summer now upon us, we see a transition to lighter shades of hair color; blonde with trends like ombre and balayage capture our guests鈥 attention.
Aveda鈥檚 Global Creative Director Antoinette Beenders remarks, 鈥淏londe is having a moment now, but it鈥檚 refined to be just the right tone for you. Whether you feel like channeling your inner rock star, bombshell, or flower child, there鈥檚 something for everyone.鈥
As part of their Rare Bloom collection, Aveda has their new Aveda Enlightener Blonde Finish Protective Toners. They are designed to help each guest achieve their perfect customized shade of blonde lasting up to four weeks. The toner is 96% naturally derived and contains Aveda鈥檚 signature blend of protecting oils: certified organic sunflower oil, castor, and jojoba oil.
How is Aveda able to achieve perfect blonde results for every guest?
After achieving the desired lift result using Aveda Enlightener, the hair is then shampooed, towel-dried, and treated with Aveda鈥檚 Damage Remedy Equalizing Solution in order to rebuild, strengthen, and prepare the hair for even saturation of the toner. Then one of three 鈥減re-blended鈥 shades of toner are massaged through the hair and left to process for five minutes. Having an exact process time allows the Aveda Enlightener Blonde Finish Protective Toners to create the perfect shade of blonde every time.
The three pre-blended Aveda Enlightener Blonde Finish Protective Toner shades are:
- Ash鈥擵颈辞濒别迟-产补蝉别诲
- Beige鈥擵颈辞濒别迟/测别濒濒辞飞-产补蝉别诲
- Gold鈥擸别濒濒辞飞/辞谤补苍驳别-产补蝉别诲
鈥淭his is clearly not your basic blonde,鈥 says Ian Michael Black, Aveda Global Artistic Director, Hair Color. 鈥淥ur new Enlightener Blonde Finish Protective Toners give us the ability to refine blonde hair and really create customized and unique looks.鈥