Blonde with trends like ombre and balayage have captured our guests鈥� attention. As Aveda鈥檚 Global Creative Director Antoinette Beenders remarks: 鈥淏londe is having a moment now, but it鈥檚 refined to be just the right tone for you. Whether you feel like channeling your inner rock star, bombshell, or flower child, there鈥檚 something for everyone.鈥�
As part of their Rare Bloom collection, Aveda released their Aveda Enlightener Blonde Finish Protective Toners that are designed to help achieve and customize the perfect shade of blonde for every guest and lasts up to four weeks.
How is Aveda able to achieve customized blonde results for every guest?
After achieving the desired lift result using Aveda Enlightener, the hair is then shampooed, towel-dried, and treated with Aveda鈥檚 Damage Remedy Equalizing Solution to rebuild, strengthen, and prepare the hair for even saturation of the toner. Then one of three 鈥減re-blended鈥� shades of toner鈥�96% naturally derived and containing Aveda鈥檚 signature blend of organic protecting oils: sunflower, castor, and jojoba鈥攁re massaged through the hair and left to process for five minutes. Having an exact process time allows the Aveda Enlightener Blonde Finish Protective Toners to create the perfect shade of blonde every time.
The Aveda Enlightener Blonde Finish Protective Toner shades are:
- Violet-based Enlightener Blonde Finish Protective Toner Ash
- Violet/yellow-based Enlightener Blonde Finish Protective Toner Beige
- Yellow/orange鈥攂ased Enlightener Blonde Finish Protective Toner Gold
鈥淭his is clearly not your basic blonde,鈥� says Ian Michael Black, Aveda Global Artistic Director, Hair Color. 鈥淥ur new Enlightener Blonde Finish Protective Toners give us the ability to refine blonde hair and really create customized and unique looks.鈥�
